Selling Ugly Fruit and Vegetables
- September 13, 2013 |
- by The Family Cooks
There’s a lot of food waste in grocery stores because supermarkets are convinced consumers will not buy “ugly” fruits or vegetables, those that may be a bit more misshapen or discolored, but otherwise perfectly good.
As Triple Pundit points out: “The size of this wasteful phenomenon has driven a growing number of entrepreneurs and organizations to look for ways to change this unsustainable reality.”
Read “Is There a Business Case for Selling Ugly Fruit and Vegetables?” at TriplePundit.com.
Also, check out this NRDC report on how America is wasting up to 40% of its food.
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