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“Inglorious Fruits and Vegetables”

French supermarket Intermarché came up with a smart marketing campaign to help fight food waste.

Intermarché launched the Inglorious Fruits & Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. Just as tasty and nutritious, and 30% cheaper. Check out the video above.

 

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