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Selling Ugly Fruit and Vegetables

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There’s a lot of food waste in grocery stores because supermarkets are convinced consumers will not buy “ugly” fruits or vegetables, those that may be a bit more misshapen or discolored, but otherwise perfectly good.

As Triple Pundit points out: “The size of this wasteful phenomenon has driven a growing number of entrepreneurs and organizations to look for ways to change this unsustainable reality.”

Read “Is There a Business Case for Selling Ugly Fruit and Vegetables?” at

Also, check out this NRDC report on how America is wasting up to 40% of its food.


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