Coming Soon: The Big Picture
- April 26, 2012 |
- by The Family Cooks
Atlas Films announced today the start of production for The Big Picture, a feature-length documentary that examines the causes and impact of the childhood obesity epidemic. Executive producers include award-winning journalist, cancer advocate, and bestselling author Katie Couric; author, producer, and environmental advocate Laurie David (Oscar winning documentary An Inconvenient Truth); and Atlas founders Michael and Michelle Walrath. Sarah Olson will serve as a producer. Stephanie Soechtig (award-winning documentary Tapped) will produce and direct the project.
The Big Picture examines how American children are suffering, in dangerously high numbers, from obesity and related health problems like Type II diabetes, high blood pressure, and heart conditions. The film will also look at the epidemic’s financial toll on our economy. The direct medical cost of obesity to the U.S economy is $168 billion annually, and is expected to rise to $344 billion by 2018. The film will include tangible solutions to empower the audience to make immediate and life-altering changes to take back control of their health.
“I’ve been reporting about childhood obesity for years now,” says executive producer Katie Couric, “but despite increased attention, the problem has only gotten worse. This documentary will be a thorough examination of why it’s so out of control and what we can do to change things for future generations.
“The true tragedy of the childhood obesity epidemic is that this condition is entirely preventable,” says producer and director Stephanie Soechtig. “Children are really just victims of a food system run amuck. Even if you’ve never struggled with your weight, anyone who eats will want to see this film. You’ll be absolutely blown away by the things we discovered when we pulled back the curtain on the food we eat and the system that controls it.”
Executive producer Laurie David adds, “Not since An Inconvenient Truth have I been so moved by an issue as I am by the heartbreaking epidemic of childhood obesity. One in three American kids is considered overweight or obese. All issues cross the dinner plate; the quality of the food our kids are eating is downright criminal and our health statistics support that. We need a film that tells the truth and empowers the consumer to protect their children.
Read The Hollywood Reporter announcement of “The Big Picture.”